We didn’t really know what to make of Animojis when they first came out. Sure, they were kind of fun, but it’s not like anyone freaked out about them. Maybe that’s why Apple decided to send out a new campaign centered on the Animoji Karaoke feature. Ever since the ad came out, thousands of users started posting their own videos on Twitter.
Apple’s ads are known to be quite successful, especially for what concerns launching new trends. Recent campaigns focused on dissipating the doubts around Face ID – will it work in the dark, or if I get a new haircut?
This latest campaign is just another effort to promote the different features launched with the iPhone X, in an attempt to boost sales of their new device during the Holiday Season.