Pinterest Launches QR Codes

Pinterest is the latest company to get on board with the scannable QR codes, enabling you to immediately locate potentially interesting products. The company’s colorful version of this feature is called Pincodes and, for now, they can only be created by publishers and companies.

Pincodes came out early this November, but they’re not the only new feature connected to your camera. Other than this Lens Feature for QR Codes, Pinterest is launching “Lens your Look”, which aims to help you to pick matching outfits. So, you could write “shoes”, then take a picture of your pants, and the app will pull up results that match your item.

Pinterest started to develop camera-related features back in 2015 with excellent results, and is still investing in them. It has also added over 5 million new products in its shop, proving to be a company on the rise.